Social Media

Social Media

Let us uncomplicate social media for you. You’ve got a core message, a great website, a blog that you maintain. Your digital marketing strategy is starting to work, and now you need to get your social house in order. Let’s connect the dots. We will work with your team to...
Your Blog is Your Company's Own Miniseries

Your Blog is Your Company’s Own Miniseries

Companies that create their blogs thoughtfully are saving time, saving money, and enhancing the experience for their employees, clients, and visitors. We work with clients to develop a long-term strategy for their blogs. We see each blog post as a small chapter in a much larger story about your company....
Your Web Content Strategy

Your Web Content Strategy

I work with businesses large and small to develop effective web content strategies. We sit down and work together to identify the site’s goals, and then we develop content that supports those goals. Yes, it’s that easy. My team can assist with the process from beginning to end. We’ll work...
Latest entries
VW’s Eyes on the Road Campaign – Great Content Marketing

VW’s Eyes on the Road Campaign – Great Content Marketing

Let’s assume that one of the very last things you want to talk about when selling a car is, “Oh, by the way, people die in these things…” VW’s willingness to take you on a ride with them, right inside their brand, with the hope that the message will be impactful and go viral says...
Great Advice for Integrated Marketing from Chicago BMA

Great Advice for Integrated Marketing from Chicago BMA

Just bumped into this fantastic video series from the Chicago Business Marketing Association. The videos feature marketing experts from Chicago giving advice on creating and executing integrated marketing campaigns. The videos have some great tips and strategies, and I was thrilled to see my former boss and colleague, Jennfier Mesenbrink, senior manager of digital and...
Content Marketing and Small Business

Content Marketing and Small Business

Over the past few years, I’ve had the opportunity to work in content marketing for big companies — well-funded operations that are able to spend budget on new social media outlets. From hiring scores of writers to produce articles, to launching social sites, and throwing money at new ideas and digital campaigns, I’ve had  an opportunity to...
11 Business Networking Lessons I Learned from my Big Irish Family

11 Business Networking Lessons I Learned from my Big Irish Family

“People will always walk away with the impression that you’re an interesting person if you spend more of your time listening to them than you do talking to them.”
closerlook, inc.

closerlook, inc.

Over the past few months, I worked for an agency that specializes in pharmaceutical marketing. What an education I received during my few months there.   Lesson one: Medical writing is tough. It takes a lot of brainpower to deliver accurate, helpful medical content. The writers at closerlook understand what they’re writing about and why, so they...
Seize Social Media Opportunities

Seize Social Media Opportunities

Don't be overwhelmed by social media opportunities - seize them! Find out how you can save time and generate leads with social media.
Email - The Anchor for your Inbound Strategy

Email – The Anchor for your Inbound Strategy

Stop segmenting your efforts. You’re not creating a Twitter campaign over here and a blog series over there, you’re developing an important message and creating a unified, integrated campaign with the goal of getting that message into the marketplace to convert leads. The main driver for successful campaigns is effective email marketing. Create email content...
The Case for Good Research

The Case for Good Research

Sales teams love to have case studies and white papers available during sales calls. Pulling out a good case study during a meeting is like having an objective third-party suddenly appear to give a testimonial. Being able to quote from an authoritative white paper is the next best thing to bringing that busy guy from...
Yes, You Need to Launch a Blog

Yes, You Need to Launch a Blog

You know you need a blog, you just can’t seem to find the time to launch it. Perhaps you envision this blog as something that will give you a voice and authority in the marketplace, but that’s not all a blog can do for you. Blogs produced a new customer for 43% of marketers last...
Content Marketing - It's Your Story

Content Marketing – It’s Your Story

Content marketing is a way to bring one story to many. Learn more about content marketing and how to tell your story.
Motorola Solutions

Motorola Solutions

Motorola has a fascinating history. Working for Motorola Solutions, I had the opportunity to edit the corporate archives content for the history section of their site. I learned about the Galvin brothers, who started Motorola. I found out that the Galvins innovated their radio business a number of times. Their efforts brought the car radio...
Farm Fresh Chicago

Farm Fresh Chicago

I launched Farm Fresh Chicago to learn more about the food scene into Chicago. Whenever I can, I visit a farm market, talk to a vendor, or attend an event. There’s an amazing food scene here in Chicago, and an inspired group of chefs and farmers who work together to bring fresh, delicious food to...