11 Business Networking Lessons I Learned from my Big Irish Family

11 Business Networking Lessons I Learned from my Big Irish Family

“People will always walk away with the impression that you’re an interesting person if you spend more of your time listening to them than you do talking to them.”
Seize Social Media Opportunities

Seize Social Media Opportunities

Don't be overwhelmed by social media opportunities - seize them! Find out how you can save time and generate leads with social media.
Email - The Anchor for your Inbound Strategy

Email – The Anchor for your Inbound Strategy

Stop segmenting your efforts. You’re not creating a Twitter campaign over here and a blog series over there, you’re developing an important message and creating a unified, integrated campaign with the goal of getting that message into the marketplace to convert leads. The main driver for successful campaigns is effective...
The Case for Good Research

The Case for Good Research

Sales teams love to have case studies and white papers available during sales calls. Pulling out a good case study during a meeting is like having an objective third-party suddenly appear to give a testimonial. Being able to quote from an authoritative white paper is the next best thing to...
Yes, You Need to Launch a Blog

Yes, You Need to Launch a Blog

You know you need a blog, you just can’t seem to find the time to launch it. Perhaps you envision this blog as something that will give you a voice and authority in the marketplace, but that’s not all a blog can do for you. Blogs produced a new customer...
Content Marketing - It's Your Story

Content Marketing – It’s Your Story

Content marketing is a way to bring one story to many. Learn more about content marketing and how to tell your story.
Latest entries
closerlook, inc.

closerlook, inc.

Over the past few months, I worked for an agency that specializes in pharmaceutical marketing. What an education I received during my few months there.   Lesson one: Medical writing is tough. It takes a lot of brainpower to deliver accurate, helpful medical content. The writers at closerlook understand what they’re writing about and why, so they...
Motorola Solutions

Motorola Solutions

Motorola has a fascinating history. Working for Motorola Solutions, I had the opportunity to edit the corporate archives content for the history section of their site. I learned about the Galvin brothers, who started Motorola. I found out that the Galvins innovated their radio business a number of times. Their efforts brought the car radio...
Farm Fresh Chicago

Farm Fresh Chicago

I launched Farm Fresh Chicago to learn more about the food scene into Chicago. Whenever I can, I visit a farm market, talk to a vendor, or attend an event. There’s an amazing food scene here in Chicago, and an inspired group of chefs and farmers who work together to bring fresh, delicious food to...